I recently wrote an article for Blog About Your Blog about how this blog still made money and increased the number of visitors to it while being inactive for a period of 10 months. Last night I realised that for all intents and purposes this blog is still inactive, since I started writing on here again last month I've written 7 posts, all of which are just filler. There is not 1 post written since I came back of any real value to anyone, this blog has become stale with no new content worth reading, even the old posts are out of date now.
Things have changed in the world of blogging and making money from blogs, there are hundred of new programs out there for bloggers to make money and there is no information about them here. I look at the likes of Mike and his blog and I realise how far behind I've fallen. Mike and I started blogging around about the same time, our weekly reports always coincided but Mike has kept going, he writes good quality posts every day and he's kept his blog fresh by giving it a new look and not using the standard templates. Even though we started at the same time we are worlds apart now, Mike has a successful and interesting blog, where as mine has become stale and boring. You only have to look at my stats to see that even though traffic has increased, nobody stays for long, they take a brief look and then there off to find something more interesting, the only saving grace is that quite often they click on ad on they're way out that makes me a few cents.
This may all sound like self pity, but it's not I have just come to the realization that if I really do want to make this blog successful and I really do want to make money from it, then I'm going to have to put some effort into it. So, what am I going to do about it? Well, the way I see it there are 4 areas that need attention, looks, content, advertising and promotion, not necessarily in that order though.
Looks
This blog needs a new look, it looks very dated, it wasn't exactly cutting edge when I started but when I look at some of the other blogs around at the moment, this blog really does look bad. So, I'm on the lookout for a new template. I've already started looking and I've even been trying a few templates out, I hope to choose one and implement it by the end of next week.
Content
The quality of posts on this blog lately has been really poor, this is something that I really need to work on. When I first started this blog I was always writing posts about the new things that I had tried to either get more visitors or some new money making scheme, I used to write posts that attempted at least to help others make money too. From now on I'm going to try and focus on writing better quality posts, I'm going to go back to writing about new affiliate programs and ways of building traffic again.
Advertising
I need to come up with a new advertising strategy, in the past I have just put any old advertising on this site with no real thought put into it. When I do the redesign of the site I'm also going to rethink things like the type of ads I'm going to display, ad placement, what products to promote and who I'm going to affiliate myself with. When I come up with a new strategy I will post it here.
Promotion
I need to start promoting this blog again, I'm not sure how yet, but I need to re-brand this blog first, it needs to be brought up to date so that when I come to promote it, new visitors won't be put off by what I have now. I need to attract visitors that are going to stay and read the content and that are going to come back time and again. I'm not going to do any promotion of this blog until it has been revamped. Again this is something that needs a strategy rather than just plowing into it without thought, like I said about advertising once I've come up with a strategy I will post it.
Watch out for the new My quest to make money on the internet coming soon to a web browser near you.
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