Bidvertiser, a possible alternative to Adsense

With so many people these days having their Adsense accounts closed for little or no fathomable reason, I thought it prudent to look for an alternative, just in case this happens to me.

The first alternative I'm trying at the moment is Bidvertiser. Bidvertiser have 3 programs you can can use, Advertiser, Publisher and Referral.

Advertiser Program

The advertiser program is for placing your own ads on other peoples sites, this works on a bidding system, I haven't looked into this much as I currently have no plans to advertise this blog through them.

Publisher Program

The publisher program allows you to display ad boxes of various sizes and shape on your site, they look a lot like Adsense ad boxes. Adsense and Bidvertiser differ in that Bidvertiser ads are not contextual, they are not related to the content of your site but are bidded on by advertisers.

Listed here are some pros and cons to this method of displaying ads as I see them:

Pros

• The price-per-click you get is based on the quality and popularity of your website. The more popular and appealing your site is, the higher price-per-click you will get.
• Sites with little content or Flash sites will benefit more from this.
• You can approve or deny the ads that are shown.

Cons

• Ads aren't as targeted to content, if you have keyword rich content this will not matter.
• To make the ads more targeted takes more effort as you will have to approve or deny ads.
• Bidvertiser is not used as widely by advertisers as Adsense.

As well as ads on your site you can also add Bidvertiser ads to your RSS Feed, this gives you a further avenue for monetization.

Referral Program

The referral program allows you to refer both publishers and advertisers, below are the payment levels:

• When a user signs as an advertiser and first spends $10, we'll credit your account with $5. When that same advertiser spends $50, you will be credited with an additional $20.
• When a user signs as a publisher and first earns $10, we'll credit your account with $10. When that same publisher earns $50, you will be credited with an additional $40.

Conclusion

Signing up to Bidvertiser was simple and was approved straight away and I had the ad units setup with in a matter of minutes. Adding ads to my RSS Feed was also a breeze, setting up took very little time.

Its too early to tell yet whether or not Bidvertiser can really be an alternative to Adsense, I'm going to use them for a month or two to see what happens and make a decision then whether to keep them or not.

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